|Learning: learning is acquiring the ability to establish relationships between signs, symptoms or symbols and objects. This also includes e.g. recognition and recollection of patterns, similarities, sensory perceptions, self-perception, etc. In the ideal case, the ability to apply generalizations to future cases is acquired while learning. See also knowledge, knowledge-how, competence._____________Annotation: The above characterizations of concepts are neither definitions nor exhausting presentations of problems related to them. Instead, they are intended to give a short introduction to the contributions below. – Lexicon of Arguments. |
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Learning/Commercialisation/Advertising/Naomi Klein: Sportswear companies equip school teams with appropriate shoes and tracksuits and hamburger and pizza chains operate sales outlets in school canteens. In class, students design advertising campaigns for fast food and Coca-Cola. Klein also uses the "Branding of Learning"(1) concept to prevent pharmaceutical companies from publishing disagreeable research results or to allocate task-specific research funds to industry-financed professorships.
Question: "Why so many leftists in the battle for the commercialization of the
Brocker I 933
Universities are missing". Explanation/Klein: "All-encompassing gender and race debates of the so-called political correctness wars"(2) have distracted from the sell-out of universities as places of public and commercially free education.
1. Naomi Klein, No Logo: Taking Aim at the Brand Bullies, Toronto 2000. (Tenth Anniversary Edition with a New Introduction by the Author, New York 32010.) Dt.: Naomi Klein, No Logo! Der Kampf der Global Players um Marktmacht – Ein Spiel mit vielen Verlierern und wenigen Gewinnern, Frankfurt/M. 2015 (zuerst 2001) p. 113
2. Ibid. p. 116
Christine Bauhardt, „Naomi Klein, No Logo! (2000)“ in: Manfred Brocker (Hg.) Geschichte des politischen Denkens. Das 20. Jahrhundert. Frankfurt/M. 2018_____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
Geschichte des politischen Denkens. Das 20. Jahrhundert Frankfurt/M. 2018