Video/Zittrain: The entire video rental industry was not anticipated by publishers, yet it became a substantial source of revenue for them. (1)
1. See Clayton Collins, Why Blockbuster Clings to Its DVDs and Rentals, CHRISTIAN SCI. MONITOR, Feb. 24, 2005, available athttp://wwwcsmonitor.com/2005/0224/p12s01-stct.html (reporting that the U.S. video-rental business had $8.2 billion in rental revenue in 2003 and $14 billion in VHS and DVD sales). Jack Valenti, former head of the Motion Picture Association of America (MPAA), warned at a Congressional hearing that “the VCR is to the movie industry what the Boston Strangler was to a woman alone.” Home Recording of Copyrighted Works: Hearings on H.R. 4783, H.R. 4794, H.R. 4808, H.R. 5250, H.R. 5488, and H.R. 5705 Before the Subcomm. on Courts, Civil Liberties and the Admin. of Justice of the H. Comm. on the Judiciary, 97th Cong., 2d Sess. 65 (1982) (statement of Jack Valenti, President, Motion Picture Association of America). (He later said that the MPAA did not want to prevent the VCR’s deployment; it simply wanted to be able, through a favorable ruling, to withhold permission for sale of the technology until manufacturers agreed to a per-unit fee on VCRs and blank videocassettes that would be remitted to the publishers.)
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The Future of the Internet--And How to Stop It New Haven 2009