Market/Anderson: Anderson's thesis: the mass market is transformed into a mass of niches. These niches have always existed. Only now are they found by search engines and are available. Within these niches there are smaller markets with local stars.
Digital markets: the 80/20 rule no longer applies here, which otherwise applies almost everywhere: 80% of sales are made with 20% of the goods. In the digital market, on the other hand, the ratio is 98/2. e.g. 2 % of the titles in juke boxes are selected in 98% of the cases.
Robbie Vann-Adibè (CEO of Ecast until 2005): Thesis: in the age of reduced shipping costs to almost zero and instant access, consumers are looking for just about everything. This means that 98% of the goods that would never have been found before are now available.
Anderson: this would radically transform some of the largest markets. (...) New: demand is no longer filtered by scarcity.
Market/Anderson: Thesis: in the 21st century we can speak of markets with unlimited choice.
Anderson: I cannot claim to have created an efficient tool for a market with low turnover and a huge inventory. Jeff Bezos did that with Amazon.
Amazon: makes a third of its turnover with books that are too rarely sold to get into the normal bookstores at all._____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
The Long Tail: Why the Future of Business is Selling Less of More New York 2006