Philosophy Lexicon of Arguments

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Metaphor: a metaphor is the transmission of a linguistic expression into a different context than that in which it was expected. The expectation results from the frequency of previous uses in certain contexts. Through the transmission an expression, which is actually expected at this place in the speech, is replaced. The condition for replacement is a certain similarity between the characteristics of the old and the new expression required for understanding. The improbability of the appearance of the new expression is a condition for the rhetorical effect of the metaphor.
 
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Gärdenfors I 39
Metapher/Invarianzprinzip/Lakoff/Gärdenfors: (Lakoff 1993, p. 215) These: Metaphorische Abbildungen erhalten die kognitive Topologie (d.h. die Bild-Schema-Struktur) des Ausgangsbereichs in einer Weise, die mit der inhärenten Struktur des Zielbereichs übereinstimmt.
I 40
Gärdenfors: was übertragen wird, ist eher das Muster als die bereichsspezifische Information.

Lako I
G. Lakoff
Where Mathematics Come From: How The Embodied Mind Brings Mathematics Into Being 2001

Lako II
George Lakoff
On generative semantics Bloomington 1969


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Ed. Martin Schulz, access date 2017-05-25