|Brocker I 935
Jobs/Naomi Klein: while factories are moving abroad ((s) into cheaper regions), "on the way abroad, they turn into something completely different, namely 'contracts' awarded to a contractor. The latter may subcontract them to up to ten subcontractors.(1) The brand companies of the global North do not invest, they pass on the costs of production to others.
This is not about job export. It is about escaping from the role of the employer.(2)
LedbetterVsKlein, Naomi: she had no idea of macro economics when she lamented the loss of jobs on the American labour market(3). She had overlooked the importance of increasing productivity in production as well as the important role of small enterprises, which had contributed much more to employment growth in the USA than the large brand companies.
KleinVsVs: the central thesis for her is that with the transformation of the employment relationship, production relationships have also changed.
Klein: the intensified alienation of labour, the direct exploitation of human labour and the flight of "employers" from their duties and responsibilities have led to the fact that "not even the classic Marxist separation between workers and factory owners is working properly"(4).
1. Naomi Klein, No Logo: Taking Aim at the Brand Bullies, Toronto 2000. (Tenth Anniversary Edition with a New Introduction by the Author, New York 32010.) Dt.: Naomi Klein, No Logo! Der Kampf der Global Players um Marktmacht – Ein Spiel mit vielen Verlierern und wenigen Gewinnern, Frankfurt/M. 2015 (zuerst 2001) p. 205
2. Ibid. p. 235
3. James Ledbetter »Brand Names«, in: The New York Times, 23. April 2000.
4. Klein ibid. p. 232
Christine Bauhardt, „Naomi Klein, No Logo! (2000)“ in: Manfred Brocker (ed.) Geschichte des politischen Denkens. Das 20. Jahrhundert. Frankfurt/M. 2018_____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
Geschichte des politischen Denkens. Das 20. Jahrhundert Frankfurt/M. 2018