Meme/Morozov: are mostly made and not born.
Ryan Holiday: it is about suggesting that the meme already exists and all the reporter (or music editor or promoter) has to do is popularize it. (1)
Morozov: Holiday blogs serve this purpose accordingly.
Facebook/Taina Bucher/Morozov: Facebook wants to feed us with things with a high meme-potential, so it investigates what kind of stories - from which friends? which topics? - users tend to click most often. (2)
Morozov: There is nothing wrong with this attitude in itself, but like Twitter it embodies a certain vision of how public life should work and what it should reward, and it facilitates the creation of memes.
Meme/Jonah Peretti/Morozov: Jonah Peretti, founder of BuzzFeed and the unsurpassed King of Meme, says it is hard to build memes around content that makes people sad. If something is total rubbish, people do not share it. (3)
1. Ryan Holiday, Trust Me, I’m Lying: Confessions of a Media Manipulator, Kindle ed. (New York: Portfolio Hardcover, 2012), 23.
2. Taina Bucher, “Want to Be on the Top? Algorithmic Power and the Threat of Invisibility on Facebook,” New Media & Society 14, no. 7 (2012), available at http:// nms.sagepub.com/ content/ 14/ 7/ 1164; Bucher, “The Friendship Assemblage: Investigating Programmed Sociality on Facebook,” Television & New Media, August 2012, http:// tvn.sagepub.com/ content/ early/ 2012/ 08/ 14/ 1527476412452800. abstract; and Bucher, “A Technicity of Attention: How Software Makes Sense,’” Culture Machine 13 (2012), http:// culturemachine.net/ index.php/ cm/ article/ viewArticle/ 470.
3. quoted in Ryan Holiday, Trust Me, I’m Lying, (see above, FN 1) p. 62._____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
To Save Everything, Click Here: The Folly of Technological Solutionism New York 2014