Psychology Dictionary of Arguments

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Haslam I 81
Conformity/cultural differences/cultural psychology: Looking at national differences in conformity in the Asch paradigm (>Conformity/Asch, Asch 1955)(1), Rod Bond and Peter Smith (1996)(2) conducted a statistical analysis in which they compared conformity levels across countries that promote individualism (e.g., the US) and countries that have a more collectivist orientation (e.g., Hong Kong).
Their analysis of 133 Asch line-judgment studies showed that conformity was higher in collectivist countries than in individualist countries, presumably because conformity is more valued in the former than the latter. Their study also revealed a robust effect whereby women were more likely to conform than men. Interestingly too, the researchers found that levels of conformity had dropped significantly over the decades, with conformity levels being relatively low in more recent studies.


1. Asch, S.E. (1951) ‘Effects of group pressure upon the modification and distortion of judgment’, in H. Guetzkow (ed.), Groups, Leadership and Men. Pittsburgh, PA: Carnegie Press. pp. 177–90.
2. Bond, R. and Smith, P. (1996) ‘Culture and conformity: A meta-analysis of studies using Asch’s (1952b, 1956) line judgment task’, Psychological Bulletin, 119: 111–37.


Matthew J. Hornsey and Jolanda Jetten, “Conformity. Revisiting Asch’s line-judgment studies”, in: Joanne R. Smith and S. Alexander Haslam (eds.) 2017. Social Psychology. Revisiting the Classic Studies. London: Sage Publications


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Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution.
The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
Cultural Psychology
Haslam I
S. Alexander Haslam
Joanne R. Smith
Social Psychology. Revisiting the Classic Studies London 2017


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