Psychology Dictionary of ArgumentsHome
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| Rhetoric: Rhetoric is the art of persuasion. It is the use of language to inform, persuade, or motivate an audience. Some common rhetorical devices include Logos, appealing to the audience's sense of logic and reason; Pathos, appealing to the audience's emotions; Ethos, appealing to the audience's sense of ethics and credibility. See also Persuasion, Reason, Logic, Motivation, Emotion, Knowledge, Communication, Information._____________Annotation: The above characterizations of concepts are neither definitions nor exhausting presentations of problems related to them. Instead, they are intended to give a short introduction to the contributions below. – Lexicon of Arguments. | |||
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Vilfredo Pareto on Rhetoric - Dictionary of Arguments
Brocker I 105 Rhetoric/Pareto: Pareto reformulates the problem sociologically by focusing primarily on the social processes that underlie social communication practice and not on the communicative prerequisites for an ideal order of the community. Pareto presents a tableau of sophisticated conclusions, as they occur above all in political mass communication. Brocker I 106 These include empty tinkling, sophisms based on authority (1), figures based on agreement with feelings or principles (2), evoking collective interest. Pareto starts from the thesis that the structures of society are influenced by unconscious remnants ("residuals") from magical thinking. See Emotions/Pareto, Terminology/Pareto, Power/Pareto, Sociology/Pareto. 1. Vilfredo Pareto, Trattato di sociologia generale, Florenz 1916. Vilfredo Pareto, Trattato di sociologia generale. Edizione critica a cura di Giovanni Busino, 4 Bände, Turin 1988. Dt.: Vilfredo Paretos System der allgemeinen Soziologie, herausgegeben und übersetzt von Gottfried Eisermann, Stuttgart 1962, § 1434 2. Ibid. § 1464 Maurizio Bach, Vilfredo Pareto, Allgemeine Soziologie (1916) in: Manfred Brocker (Hg). Geschichte des Politischen Denkens. Das 20. Jahrhundert. Frankfurt/M. 2018._____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. Translations: Dictionary of Arguments The note [Concept/Author], [Author1]Vs[Author2] or [Author]Vs[term] resp. "problem:"/"solution:", "old:"/"new:" and "thesis:" is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition. |
Pareto, Vilfredo Brocker I Manfred Brocker Geschichte des politischen Denkens. Das 20. Jahrhundert Frankfurt/M. 2018 |
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