The Long Tail/Terminology/Anderson: "The Long Tail" was the title of the first article in Wired, October 2004, which quickly became the most cited article the magazine had ever produced. Definition Long Tail/Anderson: this is the expression for a market in which all the products are suddenly available (can be found and are retrievable) that have previously disappeared from view due to insufficient sales. The ratio of sales/goods, which in the normal market is almost exactly 80/20, is here 98/2.
Readers of the original article saw the same phenomenon everywhere: long tails exist in politics, public relations, the music business and college sports.
Forerunner of the long tail economy: see Economy/Anderson._____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
The Long Tail: Why the Future of Business is Selling Less of More New York 2006