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Preferences/Neoclassical Theory: Neoclassical economic models assume that preferences are exogenous, i.e. "given".
VsNeoclassicism: As we know, however, they can be changed or even created by marketing and other influences. Moreover, norms, habits and simply irrational behaviour can take the place of clear preferences (Jäckel 2011). (1)
Neoclassical theory: assumes "consumer sovereignty". In practice, however, this fails due to a lack of decision-making ability and rationality.
1. Jäckel, Michael, Einführung in die Konsumsoziologie. Fragestellungen – Kontroversen – Beispieltexte. Wiesbaden 2011_____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
Politik und Wirtschaft: Ein integratives Kompendium Wiesbaden 2018