|Morozov I 168
Innovation/Benoit Godin/Morozov: According to Benoit Godin, the Canadian scholar who pursues the intellectual history of "innovation" as a term, the word has had negative connotations for over 2,500 years. The innovator was a "heretic, a revolutionary, a cheater", (1) writes Godin. Then something changed. Innovation got a positive ear when people began to experience change everywhere, especially revolutionary (2) changes, and consciously committed themselves to even more change. In the 1960s, Western governments that dealt with the modernization agenda and were dominated by social scientists, economists, and consultants took the word "innovation" from its political content and made it a boring synonym for novelty, invention, creativity, originality, usefulness, or whatever the buzzword that was popular this year at the Harvard Business School retreat.
1. Benoit Godin, An Old Word for a New World, or the De-Contestation of a Political and Contested Concept,” in ibid., Challenging the Innovation Paradigm, 37.
2. ibid 53_____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
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