Blogs/Morozov: the assumption that bloggers - who can come from very different areas - have a central property in common is a sign of "internet centrism" (see Terminology/Morozov).
No one benefits more from the idea that "online" is an independent intellectual space than the public relations industry, which cleverly exploits this digital duality to dress up boring press releases as exciting and autonomously generated "memes".
Meme/Morozov: are mostly made and not "born".
Ryan Holiday: Thesis: it's about suggesting that the meme already exists and all the reporter (or music editor or promoter) has to do is popularize it. (1)
Morozov: blogs serve this purpose according to Holiday.
Blogs/intermediates/Morozov: When the first generation of bloggers went online in the late 1990s, the only intermediaries between them and the rest of the world were their hosting companies and Internet service providers. People starting a blog in 2012 are likely to end up on a commercial platform like Tumblr or WordPress, with all their blog comments running through a third-party company like Disqus. But that is not all: Disqus itself cooperates with the company Impermium, which relies on various machine learning programs to check whether the posted comments are spam. It is the dissemination - not elimination - of intermediaries that has made blogging so widespread. Impermium goes even further and searches content for violence, racism, hate speech, etc. (2)
1. Ryan Holiday, Trust Me, I’m Lying: Confessions of a Media Manipulator, Kindle ed. (New York: Portfolio Hardcover, 2012), 23.
2. Mark Risher, “The Dark Side of Social: Protect Your Brand from Abusive Social Spam,” The Allied Front (Impermium’s corporate blog), October 10, 2012, http:// www.impermium.com/ blog/ 2012/ 10/ 10/ the-dark-side-of-social-protect-your-brand-from-abusive-social-spam._____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. The note [Author1]Vs[Author2] or [Author]Vs[term] is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
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